☀️ 5 Quick Improvements to Boost Summer Bookings

Summer is the most lucrative time of year for short-term rentals. With the highest occupancy rates and strongest nightly pricing, your performance during the warmer months can make up a huge part of your annual income.

Whether you're a hands-on host or work with a professional Airbnb management company, small improvements made now can help you stand out in search results, increase your booking rate, and attract the kind of guests who leave glowing reviews.

Here are five fast, effective ways to boost your Airbnb or holiday let’s summer appeal — just in time for peak season.

✅ What are the best ways to increase Airbnb bookings in summer?

To increase summer bookings, focus on improving outdoor spaces, updating listing photos, adding warm-weather amenities, optimising your listing description, and responding quickly to last-minute enquiries. These small improvements can make a big impact during the most competitive time of year.

1. Refresh Outdoor Spaces

Your outdoor areas are often the first thing a guest sees — both in your listing and on arrival. In summer, they become one of your most valuable features.

Ways to improve your outdoor space:

• Keep grass neatly cut
• Weed and tidy borders, planters, and paths
• Clean garden furniture, BBQs, and patios
• Add colourful potted plants or outdoor cushions

These quick fixes not only help guests visualise their stay, but they also look great in your listing photos — which brings us to the next point.

2. Update Your Listing Photos

Once your outdoor space is looking its best, update your listing images to reflect it. Bright, seasonal photography instantly increases appeal and helps your property stand out in search results.

Tips for better Airbnb photos:

• Take new photos on a sunny day
• Feature your refreshed garden or balcony
• Highlight natural light, open windows, and relaxed summer vibes
• Consider using a lifestyle-style hero image — e.g. an outdoor table set for two, a picnic setup, or an airy living room

Choosing your first photo carefully is key — it’s what makes a guest stop scrolling. This is something we prioritise closely when managing listings at Red Kite Hosts.

3. Add Summer-Friendly Amenities

Guests love properties that feel well-prepared for the weather. Simple additions can increase your appeal and boost reviews.

Popular summer extras include:

• Fans or portable coolers
• Picnic blankets or cool boxes
• Deck chairs, parasols, or outdoor games
• Fridge-chilled water jugs or welcome drinks
• Blackout curtains for hot bedrooms

These low-cost touches improve guest comfort and show your attention to detail.

4. Optimise Your Listing Description for Summer

Updating your listing copy to reflect the season helps your home’s clickthrough rate  — and connects emotionally with summer travellers.

Try including phrases like:

• “Perfect for a summer staycation”
• “Relax in the sunny garden with a BBQ”
• “Great base for countryside walks and pub lunches”

These kinds of small language tweaks can significantly improve conversion, especially when guests are browsing multiple options at once.

5. Be Ready to Respond Quickly

Guests booking summer stays are often more spontaneous — especially when the weather turns nice or they spot a last-minute deal.

To secure those bookings:

• Respond to enquiries within minutes
• Be ready to vet guests and approve bookings quickly
• Consider using instant book (if appropriate for your setup)

Fast responses boost trust and help you capture high-converting, short-notice bookings. If you're working with an Airbnb management company near you, ensure they offer quick guest communication — it can be the difference between a booking and a missed opportunity.

🧠 FAQs About Summer Bookings and Airbnb Management

Q: How do I attract more bookings to my Airbnb in the UK summer?

Focus on outdoor presentation, updated photos, summer-friendly amenities, and fast responses. Highlight seasonal benefits like BBQs, gardens, and local events in your listing.

Q: Should I change my pricing in summer?

Yes — summer is peak season. Dynamic pricing can help you earn more without deterring guests. We use data-led pricing tools at Red Kite Hosts to capture maximum value from every stay.

Q: Can Airbnb management companies help with summer bookings?

Absolutely. The best short-term rental management companies handle listing updates, photography, guest communication, cleaning, and even garden maintenance — all of which help increase summer performance.

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