Why Somerset is an Ideal Location for Holiday Lets

‍Somerset is an ideal location for holiday lets because it combines world-famous events, stunning countryside and coastal escapes, all of which create strong seasonal peaks in guest demand. From Glastonbury Festival to summer breaks in Exmoor, holiday homes in Somerset are in high demand and can achieve excellent returns with the right setup and management.

Seasonal peaks that drive Somerset bookings

While Somerset has year-round appeal, its demand is shaped by clear seasonal highs. These peaks often allow owners to achieve higher nightly rates and longer bookings.

• Glastonbury Festival – one of the world’s most famous events, creating huge demand for local accommodation most years in June.
• Summer holidays – coastal stays, countryside cottages and Exmoor escapes are popular with families and groups.
• Autumn and winter – Somerset’s cosy pubs, rural walks and Christmas markets in Bath and Wells keep calendars busy.
• Spring weekends – city breaks in Bath or Wells and outdoor adventures around Cheddar Gorge and the Mendips.

Why guests choose Somerset

Somerset’s appeal goes far beyond one type of traveller. Guests come for:

• Events and culture – Glastonbury, Bath’s heritage sites, Wells Cathedral.
• Outdoor escapes – Exmoor National Park, Cheddar Gorge and endless walking trails.
• Food and drink – cider orchards, farm shops and cosy pubs.
• Coastal trips – seaside towns and family-friendly beaches.

This mix of demand drivers means a Somerset holiday let can stay busy across the year, provided it is marketed and managed properly.

How to succeed with a Somerset holiday let

Owning a property in Somerset is only the first step. To really compete, you need:

• Professional photography and optimised listings across Airbnb, Booking.com and Vrbo
• Dynamic pricing strategies to capture peaks like Glastonbury or Christmas
• Guest-ready operations – reliable cleaning, lockbox access and clear digital guidebooks
• Fast maintenance response so small issues don’t spoil reviews

Reviews are critical. On platforms like Airbnb, your ranking depends heavily on ratings and guest feedback. Strong reviews mean your property is seen more, booked more and can achieve higher nightly rates.

What guests expect from a Somerset holiday let

Practical touches that matter for Somerset guests:

• Parking – especially in rural and coastal areas where public transport is limited.
• Pet-friendly homes – walkers often bring dogs.
• Outdoor space – gardens, patios or somewhere to store muddy boots.
• Strong Wi-Fi – even in rural areas, guests want reliability.

Why Airbnb management in Somerset makes the difference

Managing a holiday let is a lot of work. Guest messaging, cleaning schedules, maintenance, pricing and listing optimisation all take time. A professional Airbnb management company in Somerset can take care of every detail for you.

That means:

• Higher visibility on booking platforms
• More consistent five-star reviews
• Better occupancy rates and stronger nightly pricing
• Less stress for you as the owner

Whether you are setting up your first holiday let or already hosting but not seeing results, working with an experienced Airbnb management agency in Somerset can transform performance.

Final thoughts

Somerset’s combination of big events, coastal escapes and countryside retreats makes it one of the UK’s most attractive holiday let markets. With the right setup and professional support, you can turn a Somerset property into a reliable, high-performing short-term rental.

👉 Want us to manage your Somerset holiday let? Get in touch.

FAQs

Is Somerset a good place to start an Airbnb?

Yes. With events like Glastonbury and strong demand for countryside and coastal breaks, Somerset is an excellent location for Airbnb.

When are the busiest times for holiday lets in Somerset?

June for Glastonbury Festival, July and August for summer holidays, and December for Christmas markets and cosy rural stays.

Do I need an Airbnb management company in Somerset?

You don’t have to use a management company, but a good one can make a big difference. A professional team handles everything for you, turning hosting from a full-time job into a hands-off investment. They create listings that attract more bookings at higher nightly rates, optimise your pricing around Somerset’s peaks and quieter months, and manage guest communication, cleaning and maintenance. Most importantly, they help secure better reviews, which means your property is seen by more guests, booked more often, and ultimately earns you more income.

How quickly can I launch an Airbnb in Somerset?

With the right support, you can be live within two to four weeks, complete with photography, listing optimisation and guest systems.

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